Our Trustees

John is a land and property owner and manager from Devon.  He chairs the DEFRA National Appeals Panel and The Rural Youth Trust, is a Trustee of the Farmers Club, London and the National Federation of Young Farmers Clubs (NFYFC), a Patron of Devon and Cornwall Police Cadets and a Joint Parton of Local Heroes – an anti-bullying charity.  John is also Liveryman for the Worshipful Company of Farmers, The Incorporation of Weavers, Fullers and Shearmen.  He is a Freeman of the City of London and Deputy Lieutenant of Devon.  Previously John has held various appointments at local, regional, national and European levels - examples include Chair of Governors of Bicton College, Chair of Devon County Agricultural Association, High Sheriff of Devon, Founder Chairman of SWARD (South West Agriculture and Rural Development Programme) on behalf of the SWRDA, Founder Chairman of Farming and Countryside Education (FACE) a national education charity, Chairman of NFYFC, President of the European Exchange Programme on behalf of EC, and member of the Common Agricultural Policy Advisory Committee as an EU Commissioners appointee.  John’s extensive experience has led him to chair many conferences on behalf of the European Union, as well as provide keynotes speeches on their behalf.

Malcolm was Chief Executive at Visit Cornwall from 2010 to 2023 when he became the Executive Chairman. His previous appointment was as Chief Executive of South West Tourism from 1999 to 2010. Prior to this he was Director of Economic Development for Devon and Cornwall, supporting the development of key projects including the National Marine Aquarium, The Eden Project, National Maritime Museum Cornwall as well as numerous training and business support programmes. From 2004 to 2016 Malcolm was also the UK destination representative on the European Commission Tourism Sustainability Group. Malcolm is currently the Chairman and a non-executive director of South West Lakes Limited, South West Lakes Trust's trading subsidiary.

Dinah is a Governor of Plymouth University and a Trustee of the Land Trust. She was previously a non-executive director of Pennon Plc, a Commissioner of The Crown Estate, Chair of the National Forest Company and Director General (Environment) at DEFRA. She recently stepped down as Chair of the Keep Britain Tidy campaign.

Ashley, now retired, was the General Manager of the UK Platform within Imerys Minerals Ltd. the china clay company based in St Austell. Originally from Launceston, his career started with English China Clays (ECC) where he gained his professional qualification in accountancy. Through various roles, he travelled abroad extensively with the company and had responsibility for a business supplying UK products globally. He also served on the SW Council of the CBI for many years, as well as previously being a Governor of various schools in the St Austell area.

Ashley is now the Vice-Chair of Trustee's with the Athena Learning Trust covering nine secondary and primary schools in Cornwall and North Devon, as well as a member of the Executive Committee of the Cornwall Rugby Football Union where he covers a Financial and Commercial Development remit.

Ashley’s experience with Imerys covered all facets of General Management, but in particular covered New Business Development and Real Estate Management over his last 10-12 years with the Company.  Key developments ranged from: the creation of an eco-community (Eco-Bos) to create a whole new community on former china clay workings / land; the set-up of a recycling business hosting third party 'green / inert' waste streams and the creation of artificial soils to compliment the extensive land restoration program; expansion of the secondary aggregate (china clay by-product) business to include significant exports out of the SW region; introducing the prospect of lithium extraction and processing via third party interest and leading to Imerys agreeing to direct involvement in a jv to progress this through to commercial reality; and a network of renewable energy installations (wind and solar) across Cornwall/Devon, many used to supplement the industry's own consumption.